Creating iOS apps begins with a clear understanding of the audience, the app's purpose, and the problem the initial release must address. A robust discovery phase clarifies the MVP scope, guides the selection of an appropriate architecture, and helps prevent features that seem impressive on paper but don't add real value in practice.

After the base is established, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS releases. Uniform navigation flows, prudent state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability post‑launch on the App Store.